- Retail Jeweller
- 01 May, 2020
Impact On Jewellery Designers During Covid-19
In a survey shared with silversmiths, jewellery designers, manufacturers, apprentices and those working in allied trades, the GC&DC sought to understand the current needs, concerns and mood of its audience in order to best support them during this time. Among key results and feedback from over 120 respondents, the GC&DC reports:
37% are still designing day-to-day 30% are working in some capacity day-to-day
25% are focused on activities such as social media and accounting
17% are using this time to plan for the year ahead
10% are improving their website 9% are undertaking online courses
2% are currently furloughed
In terms of daily work, 39% said they have access to their own workshop, 33% are working from home, while a quarter at 25% have no access to their workshop at all.
Industry-wide closures are also impacting how jewellers, silversmiths and the allied trades are functioning. Of those surveyed by the GC&DC, 28% say a lack of access to materials is having the greatest impact on their working, versus 21% who say cancelled selling opportunities are negatively impacting them, while 11% cite assay office closures.
Of note, 10% say a lack of contact with others is having the greatest effect on their working.
In response, The Goldsmiths’ Craft & Design Council is launching a series of online initiatives to ignite contact between its audience, supporters and followers, and inspire creativity and interaction.
Peter Crump, chairman of The Goldsmiths’ Craft & Design Council, said: “We recognise that our audience – from our past and present entrants and award-winners, to our supporters, judges and industry peers – are feeling the impact of more than a month in isolation. In some cases, not being able to work is having a major effect on their wellbeing.”
“In response, I am pleased to report the Council will be hosting a number of online projects and talks to inspire people and help the reconnect with others at this time.”
The first initiative, #StayAtHomeStudio, is a social media hashtag encouraging craftspeople to share inspiring views and videos from their bench or workshop at this time.
Author: Siobhan Holt